Does the new Universal Pictures film, Steve Jobs, rip off an iconic photo of a great white shark? The photographer
thinks so, and he has sued.
If you were diving in the '90s, you might remember Carl Roessler, whose excellent See & Sea Travel agency had
exclusive representation rights for just about every decent liveaboard anywhere. He paid for monthly full-page ads
in the now defunct Skin Diver magazine, handled other marketing,and took a 30 percent commission on every booking.
Roessler was also one of the world's leading photographers; his first of many books, Underwater Wilderness, provided
such unique reef photos, it was picked up by Book of the Month Club. One of his 1994 photos -- a great white
shark, nose to nose with the camera, mouth wide open -- is now the subject of his lawsuit.
The shot, which Roessler named "Maddened Attack," appears in a scene that shows Jobs, played by Michael
Fassbender, interacting with Apple employees on May 6, 1998, as he is preparing to go onstage to introduce the
PowerBook G3 and the iMac. It appears in the next scene, displayed on a large screen behind Jobs while he argues
with Apple co-founder Steve Wozniak, played by Seth Rogen.
According to the lawsuit, neither of the two scenes occurred in real life. "In the movie, the enormous Maddened
Attack shark image, poised above Jobs' small figure, comes to symbolize Jobs's inner demons, his uncontrollable,
instinctual viciousness," the lawsuit contends. "The Maddened Attack shark photograph is not a simple prop or
background image, but rather, is a key, essential character in the movie's concluding scenes, crystallizing for the
audience the moviemakers' answer to the question 'Who is Steve Jobs?'"
Roessler's See & Sea Travel is another story. While he required exclusive representation, as the internet developed
in the mid-'90s, liveaboard owners recognized their opportunity to create websites and sell directly to consumers.
When Roessler objected, the liveaboards began to bolt, forcing
See & Sea into bankruptcy, and leaving many divers who had made
down payments or even paid in full high and dry because their payments
had yet to be transferred to the boats. Roessler's cash management
strategy had caught up with him. The bankruptcy required cash
on hand to be distributed pro rata to all debtors, meaning divers who
had paid in advance and lost their trips helped finance that debt.
Since then, Roessler has been honored for his contributions to the
industry (not for his management foresight). In 2008, he received an
award from the Academy of Underwater Arts and Sciences. In 2011,
the government of Bonaire awarded him its Lifetime Achievement
Award, and in 2013, he was named Diver of the Year at the annual
Beneath the Sea Show. Read more about him at www.divexprt.com.