After a spate of shark attacks in the New South Wales
region (five so far this year, compared to eight for all of 2008),
sales of an electronic repellant device called Shark Shield
are booming all over Australia. Paul Lunn, co-founder of
Shark Shield maker SeaChange Technology in Adelaide, told
Undercurrent that sales have increased by 50 percent, and he
has seen a 200 percent increase in inquiries so far this year
from Australian dive and surf shops.
The Sydney Morning Herald reports that Australian
police nationwide have now implemented a mandatory-use
policy for their dive teams to use Shark Shield. That may
be due in part to the fact that one recent victim was Navy
diver Paul de Gelder, who lost an arm and a leg after being
attacked on February 11, presumably by a bull shark, during
a training exercise in Sydney Harbour.
Shark Shield generates an electrical field, or a “shark-safe
zone,” 25 feet in diameter around the diver. Electrodes generate
a pulsing sensation detected by the shark through its sensory receptors, and create muscular spasms that send the
shark fleeing but cause no lasting effect. There’s also a specific
model for divers called Shark Shield Scuba7; one electrode
fits to the ankle in a neoprene pouch and the other is
Velcroed to the tank (wearing a full wetsuit is recommended).
Once the antennas are underwater, the electrodes emit the
protective field. List price is $670.
While most of the reported attacks have occurred around
the Sydney area and only a couple were divers, Lunn reports
most orders have come from the recreational dive area,
which is mostly located near the Great Barrier Reef. “When
we first marketed to the Australian dive market, we had difficulty
because dive shop owners believed we were highlighting
a negative issue. Now that dive shops have had courses
cancelled, many now promote that they use Shark Shields
during dive training.” Lunn’s company will start marketing
Shark Shields in California and Florida this year; a list of
U.S. retailers is available at www.sharkshield.com.